A clear answer to “what do you do, and why you?”
When a company cannot explain itself in two sentences, every other marketing effort costs more. Sales calls run long, the website says one thing and the pitch deck another, and new hires describe the product in their own words.
We fix that at the source. We interview your team and customers, study the competitors a buyer is likely to compare you with, and define where you stand and what you should say. The result is a small set of practical documents, written to be used rather than admired.
We then help you roll it out: updated website messaging, a briefing for your team and a communication plan for the months ahead.
What we deliver
Strategy documents your team will use.
Positioning study
Customer and competitor research leading to a positioning statement: who you serve, the problem you solve and the alternative you replace.
Messaging framework
A core message, supporting arguments and proof points, adapted for each audience and each stage of the buying process.
Tone of voice
Written guidelines with examples of what to say and what to avoid, so every writer sounds like the same company.
Communication plan
Priorities, channels and a calendar for announcements, launches and recurring communication over six to twelve months.
Naming & taglines
Names for companies, products and offers, checked for clarity, availability of domain names and obvious conflicts.
Team briefing
A working session to present the strategy to your team and a one-page summary they can keep at hand.
Engagement details
How a strategy project runs.
- Format
- Fixed-fee project, typically four to eight weeks depending on scope.
- Research
- Interviews with your team and, where possible, with customers, plus a structured competitor review.
- Workshops
- Two to three video workshops to review findings and agree decisions.
- Deliverables
- Written documents in PDF and editable formats, plus a presentation for your team.
- Note
- Name suggestions are not a legal trademark clearance. We recommend a check by a qualified attorney before registration.
Next step
Ready to say it clearly?
Send a short description of your project. You will receive a written proposal with scope, timeline and fee within two business days. There is no charge for this.
Request a proposalor write to contact@noostro.com